Global Keratin Treatment is a revolutionary process that softens, shines and straightens hair. Thermal reconditioning — also known as Japanese straightening — seems like yesterday’s news compared to this hot import from Brazil.
We, at Grapevine Salons, offer Global Keratin Treatment, as well as Keratin Smoothing. Please consult with your professional to make sure you select the treatment that is right for you. Please ask one of the beauty professional listed below.
Brazilian Keratin Treatment — a curl relaxer, also known as Brazilian Keratin Treatment, Brazilian Hair Straightening, Brazilian Blowout or just BKT, it first came to the United States a few years ago. But over the past year, its popularity has taken off due to several reasons. There are several versions of the treatment but the basics are the same.
Jenna, one of our customers who just had the BKT, is thrilled with the results. She says her hair has body and shine, and only takes five minutes to style. And frizz is a thing of the past.
“It opens the door to hairstyles I’ve always wanted but didn’t think I could have,” she says. “Now you can see the layers, you can see the highlights, you can see the flips. I am so happy - you have no idea.”
A big selling point of BKT is that it doesn’t have the strong chemicals - sodium hydroxide and ammonium thioglycolate - that are in most relaxers and straighteners. These harsh chemicals can cause damage, scalp itch and breakage.
Instead, the active ingredient is keratin, a protein similar to a component in human hair, which naturally straightens the hair. Unlike many chemical processes, Brazilian Keratin Treatment works best on hair that’s been color processed, highlighted or chemically treated.
Here are some of advantages of BKT or Global Keratin Treatment:
Eliminates up to 95% of frizz and curl,
Straighter & Shinier,
Faster and Easier to blow dry,
Reduces daily styling time,
Reconstructs & Restores, leaving the hair feeling soft, healthy, and luxurious.
Unlike other types of relaxers, the treatment can be used over any kind of straightening.
“The keratin fits right on the hair’s cortex,” says Asma Rafati one of Grapevine Salons' stylists certified in BKT treatment. “It works as a treatment and a straightener at the same time. It actually strengthens the hair’s cuticle.”
With Brazilian Keratin Treatment or Global Keratin Treatment, a stylist applies a solution made with keratin. Using a 450-degree iron, the hairdresser seals the formula onto the outer layer of the cuticle. It sticks to the cuticle’s rough edges, trapping moisture and hydrating the hair.
The process takes about 2-4 hours and typically lasts from six weeks to a few months — longer for color treated hair — depending on how often the hair is washed. There is no demarcation line between the treated hair and new growth.
You have to refrain from shampooing your hair for 24-48 hours after the treatment to allow keratin to settle in.